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Old recipes,
new guests

  • Dess Desserts
  • Food
  • Brand Identity, Packaging
  • Sol Horowitz, Leah Goldberger, Rivky Krausz

Originally a home-based business, Dess Desserts would made a unique line of frozen party desserts. The business expanded, rapidly outgrowing a home kitchen, moving to a commercial space and producing thousands of treats a day. After many years, it was time to rebrand, preparing it for a new generation of millennial customers. Still sticking to original homey feel of the brand, Dess Desserts got a remake.

Complete with an original typeface, color palette and visual identity, Dess Desserts are producing more desserts than ever. Finally these goodies come packaged in a wrapping that does justice to their exquisite taste.

Dart ensured that the products are well-branded, so that even before someone takes a bite, they will remember where this heavenly piece of goodness came from.

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