Bonei Olam sings a new song
- Bonei Olam
- Marketing Campaign, Annual Fundraiser
- Meilech Gross, Levy Yitzchok Grunwald
A giant organization, Bonei Olam has been conducting annual fundraisers for many years now. It was time to change the tune.
Using the lyrics of a popularly known song that deeply connects with the mission and cause of the organization, the campaign went viral. From the billboards to the cabs, to conveyor belts, the public was swept up in the waves of the song's meaning.