The Dirshu Yid Is Spotted
- Non Profit
- Awareness Campaign, Direct Marketing
- Meilech Gross, Dina Goldman, Raizy Bickel
In preparation for the grand siyum, Dirshu wanted to honor their lomdim and enroll every yid in the idea of living the Dirshu Lifestyle.
With highly detailed photography, we captured the scenes that describe the Dirshu Yid. As the campaign took off, the phrase Dirshu Yid went viral and many submitted their own photos when they spotted someone who looked like a Dirshu Yid.
In addition we created custom, elegant mailings that were targeting different groups. With interesting content and unique packaging, these made their recipients feel special.