Positive Light & Energy
- Positive Light & Energy
- Fraidy Smilowitz & Sarah Daskal
Positive Light + Energy is the epitome of happy, friendly service and lightning-fast, efficient solutions. We've taken a unique brand personality challenge and molded it into something full of energy and life.
Designers's take“ Mrs. F. Smilowitz, Senior Designer:
My ultimate vision was to convey positive energy across the brand. I incorporated the energy in the "P", which features a light smile, and the red and blue colors to represent the vibe of lighting. It reinforces the positivity while electrifying the brands™ purpose.'