Rarely do brands begin with someone's last name. Yet Besser & Kinder is one case that was lucky enough. The brainchild of Barry Kinder and Henry Besser, Besser & Kinder is a hip brand of eyewear committed to produce frames that focus on better style and being kinder to the planet.

Dart Media set out to build a multi-faceted brand, one that bespeaks its superiority and kindness. With extensive research in the targeted market, understanding their buying patterns, thinking and lifestyle, the Besser & Kinder brand came to life.

Everything about this brand, from typeface to UI experience was built around a delicate balance of fashion and heart. Its unique typeface, website structure, and brand vision, is built layer upon layer, so that its young, hip consumer never finds the brand boring or uninteresting. With a far-sighted vision, Besser & Kinder was built to handle its quick expansion and ever changing styles, projects and endeavors.