Refuah Helpline needed to raise money to fund their huge operations. At the same time they also needed to raise awareness about the incredible work that they do. We searched for the one word that will kill two birds at once.
Hello.
The word that thousands of patients say as they begin their journey to find support and healing. Hello, the 2018 campaign, became the word that thousands uttered as they came forward with their contributions. Using vintage-inspired design elements and copy that tugged at the heart, a simple word has taken on a whole new dimension
