Rekindling a candle company's charm
- Candle Charisma
- Brand Identity & Packaging
- Leah Goldberger
Candle Charisma is a popular online brand with various candle products. Transitioning from a functional item to a decorative item required a remake of the brand's visual foundation.
First, its logo and visual elements were drafted for a dainty look that will attract the targeted women.
Dart crafted modern, feminine packaging with unique typography, embossed icons and color blocked styles.
Together as a brand, Candle Charisma has reinvented its charm, finding light in the homes of those with a distinct style and eye for detail.