Old recipes, new guests
- Dess Desserts
- Brand Identity, Packaging
- Sol Horowitz, Leah Goldberger, Rivky Krausz
Originally a home-based business, Dess Desserts would made a unique line of frozen party desserts. The business expanded, rapidly outgrowing a home kitchen, moving to a commercial space and producing thousands of treats a day. After many years, it was time to rebrand, preparing it for a new generation of millennial customers. Still sticking to original homey feel of the brand, Dess Desserts got a remake.
Complete with an original typeface, color palette and visual identity, Dess Desserts are producing more desserts than ever. Finally these goodies come packaged in a wrapping that does justice to their exquisite taste.
Dart ensured that the products are well-branded, so that even before someone takes a bite, they will remember where this heavenly piece of goodness came from.