Mr. Dipz, known for their unique products needed a rebrand that would make them stand out in an already crowded shelf space. Up until the rebrand, the “Mr.” in Mr. Dipz was largely overlooked.

Guided by our strategy to fully “own” their name, we created a company mascot that gives the brand its unique personality. With magnificent photos, clean design and sharp coloring, Mr. Dipz is proudly displayed in groceries all over the Tri-State area.