18,000 Join the fight
- Chai Lifeline
- Non Profit
- Fundraising Campaign
- The Entire Dart Team
Chai Lifeline needed to raise 3 million dollars to expand its operations. Yet instead of setting a monetary goal, we set a support goal. With motivational content, design and materials we recruited 18,000 people to join the movement.
In print, on social media, in the streets, shuls and cyberspace, this powerful campaign reached thousands.